Inversión exterior y modo de entrada: el rol de la distancia cultural

Cristina López Duarte, Marta M. Vidal Suárez, Belén González Díaz


El presente trabajo analiza el impacto de las distancias en las dimensiones de cultura nacional sobre las decisiones relativas a modo de entrada en los proyectos de inversión directa en el exterior realizadas por empresas españolas en América Latina. La principal novedad del trabajo radica en abordar el impacto de la distancia cultural sobre el modo de entrada considerando de forma individualizada distintas dimensiones de cultura nacional. El Análisis Comparativo Cualitativo de categorías difusas realizado ha permitido constatar que las diferencias en torno a determinadas dimensiones de cultura nacional juegan un papel contingente sobre el modo de entrada.

Palabras clave

Inversión exterior; modo de entrada; distancia cultural; América Latina; cultura nacional; empresa conjunta


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